The Manitoba Protein Advantage Action Framework outlines 10 strategic areas essential to building a sustainable, competitive protein ecosystem.

Each Summit Series session is designed to explore one of these areas, bringing together diverse voices to spark dialogue, share solutions, and build momentum across the value chain. 

At a glance, the 10 strategic areas are: 

• Sustainable Protein: Industry (SP) – Manitoba produces quality, diverse, and increasingly sustainable protein. 
• Branding, Marketing & Communication (BM) – A trusted brand builds value, inspires action, and positions Manitoba globally. 
• Soil, Ecosystems & Biodiversity (SE) – Healthy, productive ecosystems are the foundation of sustainability. 
• Measurement, Monitoring & Verification (MMV) – Tracking and adjusting activities ensures lasting impact. 
• Working Together (WT) – Cross-sector collaboration drives meaningful, united progress. 
• Information & Knowledge (IK) – Access to relevant, reliable information fuels smart decisions. 
• Enabling Policy & Infrastructure (PI) – Supportive systems accelerate innovation and growth.
• Innovation (IN) – Ideas and technologies that lead to competitive, impactful outcomes. 
• Finance (FI) – Strategic investment supports long-term success. 
• Workforce (WF) – A skilled workforce powers innovation across the protein sector.

Each session moves the needle. Don’t miss your chance to shape the future of Protein 

By attending the ProteinMB Summit Series, you will:

• Connect and network with leaders from across the sustainable protein ecosystem
• Learn from expert speakers sharing the latest advancements
• Contribute to shaping Manitoba’s sustainable protein future
• Gain insights that drive innovation, competitiveness, and economic growth

If you are part of industry, research, policy, or community development, this is your opportunity to sit at the table where big ideas become real impact.

Participation options vary by event. You can attend in person, sponsor a session, or partner as a co-host.

Emerging Trends Impacting Sustainability Planning

The second ProteinMB Summit happening on November 21, will focus on a critical pillar of the Manitoba Sustainable Protein Advantage Action Framework: Measurement, Monitoring and Verification.

This Summit will provide insight into salient trends impacting your organization’s sustainability strategy. With advancing government legislation and changing social expectations, what emerging developments should your organization be focusing on when doing sustainability planning? What type of sustainability reporting will be required for accessing export markets, for example? What are the new expectations and approaches around decarbonization? And where are the opportunities for sustainable protein to position itself as a leader in this evolving world?

Join Nancie Lefebvre, Sustainability Advisory Lead at Modern West Advisory, as she breaks down some emerging trends in this area and helps orient Manitoba’s sustainable protein industry on its path toward future success. 

Hear From Experts in Sustainability Planning: 

Session #1

 Speaker:

Nancie Lefebvre has worked in the environmental and sustainability management space for over ten years. She works at Modern West Advisory as Lead, Sustainability Advisory. Modern West is one of Canada’s leading carbon economy advisory firms with expertise in carbon markets, greenhouse gas emissions accounting, and sustainability strategy & disclosure. Nancie focuses her energy on progressing sustainability programs for clients which incorporate practical and innovative solutions. She works with clients across various industries and diverse jurisdictions around the world. She has a strong background in sustainability disclosure and implementation, including developing strategies and managing risk and opportunity. Her forte and passion lies within the environmental and social aspects of ESG. 

Previously, Nancie has worked in environmental compliance and Indigenous relations. Nancie has an M.Sc. in Sustainable Energy Development and a B.Sc. in Environmental Science with a concentration in Physics. Nancie currently is the Board Chair for Connecting Environmental Professionals Calgary.   

Nancie’s presentation will highlight salient trends ProteinMB Associates should be taking account of when doing sustainability planning and setting sustainability goals.