The world’s ravenous need for protein

The world’s need for sustainable protein is a pressing concern driven by a combination of population growth, environmental degradation, and health considerations. As the global population approaches 10 billion by mid-century, the demand for protein-rich food sources is set to increase substantially. Traditionally, animal agriculture has been the primary source of protein, but new technologies and investments have allowed Manitoba’s agri-food industry to diversify its protein offerings.

It’s worth noting that there is also a growing interest in sustainable, innovative and alternative protein sources to meet this increasing demand in an environmentally sustainable and efficient manner.

The growing need for protein can be attributed to several factors:

Population Growth

The global population is steadily increasing, leading to higher demand for food, including protein sources. And as populations age, there is a greater emphasis on maintaining muscle mass and overall health, which requires sufficient protein intake.

Changing Diets

As economies develop, there tends to be a shift towards diets with higher protein content. This is particularly evident in emerging economies.

Increased Health Awareness

More people are recognizing the importance of a balanced diet, which includes an adequate intake of protein for muscle function, immune health, and overall well-being.

Rising Middle Class

With increasing income levels, there is often a transition to diets that include more animal-based proteins that offer high protein content.

Environmental Awareness

While not directly driving the need for protein, concerns over environmental sustainability are leading to innovations, adopting best practices and tracking and reducing environmental impact across the supply chain.

Many people walking in the streets of Tokyo.