Empowering Industry Growth
WHAT WE DO
We are the industry-led hub for Manitoba’s sustainable protein industry.
Manitoba is a global provider of high-quality proteins — our top 10 protein exports surpassed $8 billion dollars in 2022. ProteinMB aims to expand on this growth. Every day we work with industry leaders to promote Manitoba’s strengths, attract new and expanded investment, and show customers our commitment to social, economic, and environmental sustainability.
Manitoba stands as a testament to the adaptability and ingenuity of its agri-food community.
The legacy of Manitoba’s protein industry continues to evolve, driven by a steadfast dedication to sustainable practices, technological innovation, and a deep-rooted connection to the land. Manitoba’s story serves as an inspiration for regions around the world, showcasing the potential for agri-food excellence in the face of ever-changing global demands.
Manitoba boasts vast expanses of fertile soil, making it ideal for growing protein-rich plants and crops. Our high-quality animal protein is highly sought after both domestically and internationally. The province invests in research and development, leading to advancements in protein production techniques that help Manitoba stay at the forefront of the industry.
“I’m so thrilled with the launch of ProteinMB. I’ve worked in the agriculture and agri-food sector for over a decade and was involved with Project Aspire before it became ProteinMB. I am looking forward to bringing the sector together and empowering industry growth as we continue to position Manitoba’s sustainable protein brand as a global leader.”
– Jillian Einarson, Managing Director, ProteinMB
Input from everyone is vital to the growth of our industry.
ProteinMB wants all Manitoba protein businesses to grow, helping them access new markets, expanded labour, and access important funding through strategic partnerships and coordination with government and other stakeholders.
WHAT IS SUSTAINABLE PROTEIN?
Nourishing Tomorrow, Today!
Sustainable Protein is the initiative, sector, and approach that is responsible for the practices and impacts of agriculture and the food system on the world. Described by the Food and Agriculture Organization (FAO) and the World Health Organization (WHO); Sustainable Protein is a level of production that meets our needs while aspiring to place minimal pressure and impact on the environment, promote all aspects of an individuals health and well being, be accessible and culturally acceptable, and be economically viable and affordable. To be sustainable, the protein value chain must meet the needs of present and future generations, while ensuring profitability, environmental health, and social and economic equity.
In Manitoba, animal, plant, insect, and cellular proteins when produced sustainably can complement each other to address global food security. Overall, sustainable protein is a critical component of a balanced diet that aligns with ecological stewardship and ethical treatment of animals and communities, helping to address global challenges related to food security, climate change, and resource conservation.
Sustainable Protein Advantage Strategy
Strategic Areas of Protein
It does take a community. A diverse, committed group is responsible for the ongoing development of each of the strategy’s areas:
Executive Director Agriculture in the Classroom Manitoba
Agriculture in the Classroom-Manitoba is excited to see the Protein MB networking tool and hub come together. As a non-profit organization with a vision of every Manitoba student being agriculturally-literate, having a strong workforce in Manitoba Agriculture for students to graduate into is important. This will happen thanks to a hub where multiple entities working in the sustainable workforce space communicate, converse, and develop future leaders.
Dr. James D. House
Professor and the Manitoba Strategic Research Chair in Sustainable Protein in the Department of Food and Human Nutritional Sciences at the University of Manitoba
As the Manitoba Research Chair in Sustainable Protein, we are excited that ProteinMB is launching and look forward to a long and fruitful collaboration as we advance the protein ecosystem in Manitoba and beyond.
Co-owner Prairie Cricket Farms
Prairie Cricket Farms has been growing and looking for one place to quickly find information on funding opportunities, networking, and resources to continue are growth in the protein market. The fact that ProteinMB has that and is looking to support global growth is exciting for us as a protein producer.
Join ProteinMB today.
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Cattle ranchers photo courtesy of Great Tastes of Manitoba.