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A collage of farm fields and a woman at a grocer looking at different proteins products

Empowering Industry Growth


We are the industry-led hub for Manitoba’s sustainable protein industry.

Our mission is to support the expansion of Manitoba’s protein industry, collaboratively working with all protein players in our joint pursuit of providing local sustainable protein here at home and around the world.

Manitoba is a global provider of high-quality proteins — our top 10 protein exports surpassed $8 billion dollars in 2022. ProteinMB aims to expand on this growth. Every day we work with industry leaders to promote Manitoba’s strengths, attract new and expanded investment, and show customers our commitment to social, economic, and environmental sustainability.

A woman tending to different plants in a greenhouse


Manitoba stands as a testament to the adaptability and ingenuity of its agri-food community.

The legacy of Manitoba’s protein industry continues to evolve, driven by a steadfast dedication to sustainable practices, technological innovation, and a deep-rooted connection to the land. Manitoba’s story serves as an inspiration for regions around the world, showcasing the potential for agri-food excellence in the face of ever-changing global demands.

Manitoba boasts vast expanses of fertile soil, making it ideal for growing protein-rich plants and crops. Our high-quality animal protein is highly sought after both domestically and internationally. The province invests in research and development, leading to advancements in protein production techniques that help Manitoba stay at the forefront of the industry.

“I’m so thrilled with the launch of ProteinMB. I’ve worked in the agriculture and agri-food sector for over a decade and was involved with Project Aspire before it became ProteinMB. I am looking forward to bringing the sector together and empowering industry growth as we continue to position Manitoba’s sustainable protein brand as a global leader.”

– Jillian Einarson, Managing Director, ProteinMB

Profile of Myrna Grahn


Input from everyone is vital to the growth of our industry.

As an industry-led initiative, we need Manitoba’s protein leaders to join our mission. Their perspective and subject matter expertise will be vital as we live out our mandate. We need them to be present, offer their voice and have their say.

ProteinMB wants all Manitoba protein businesses to grow, helping them access new markets, expanded labour, and access important funding through strategic partnerships and coordination with government and other stakeholders.

Two ranchers in a field with their cattle


Nourishing Tomorrow, Today!

Sustainable Protein is the initiative, sector, and approach that is responsible for the practices and impacts of agriculture and the food system on the world. Described by the Food and Agriculture Organization (FAO) and the World Health Organization (WHO); Sustainable Protein is a level of production that meets our needs while aspiring to place minimal pressure and impact on the environment, promote all aspects of an individuals health and well being, be accessible and culturally acceptable, and be economically viable and affordable. To be sustainable, the protein value chain must meet the needs of present and future generations, while ensuring profitability, environmental health, and social and economic equity.

In Manitoba, animal, plant, insect, and cellular proteins when produced sustainably can complement each other to address global food security. Overall, sustainable protein is a critical component of a balanced diet that aligns with ecological stewardship and ethical treatment of animals and communities, helping to address global challenges related to food security, climate change, and resource conservation.

Sustainable Protein Advantage Strategy

Strategic Areas of Protein

It does take a community. A diverse, committed group is responsible for the ongoing development of each of the strategy’s areas:



Join ProteinMB today.

Everyone has a role to play, so speak up and support the steady growth of our sector.

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Funded by the Sustainable Canadian Agricultural Partnership and in partnership with CME:

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Cattle ranchers photo courtesy of Great Tastes of Manitoba.