WHO WE ARE

ProteinMB is the facilitation team mobilizing the industry led implementation of the Manitoba Protein Advantage (MPA) Action Framework, a collaborative strategy to sustainably grow the protein industry and position Manitoba as the global leader is sustainable protein.

Initially led by the Government of Manitoba and now the responsibility of ProteinMB, Manitoba’s Sustainable Protein Advantage strategy was designed to position the province as a global leader in the production, processing, and marketing of protein.

OUR VISION

Manitoba proudly leads Canada and the world as an innovative model for high-value sustainable protein that nurtures and benefits all people, the local environment and the climate.

OUR MISSION

To become a global leader in sustainable protein, putting Manitoba on the map and drive economic development. 

OUR COMMITMENT TO TRUTH AND RECONCILIATON

Is to build meaningful relationships and mutual understanding in order to mobilize advancement alongside diverse Indigenous communities because we want to serve as an innovative model of working together to advance sustainability goals for people, the planet, and shared economic prosperity.

HOW WE MOBILIZE INDUSTRY

Our partnership model is designed to foster collaboration and innovation across Manitoba’s protein industry. We engage a diverse range of associates on collaborative initiatives to advance the strategic areas of the Manitoba Protein Advantage Strategy implementation plan.

ASSOCIATES

ProteinMB Associates consist of individuals, communities and organizations in the protein sector who our vision of distinguishing Manitoba as a global leader in sustainable protein. Framework and would like to be involved. ProteinMB Associates work together to advance the MPA Action Framework through engagement opportunities.

WAYS TO ENGAGE

ProteinMB associates have several opportunities to engage to foster innovation, share best practices, and drive sustainable growth of the protein sector

ProteinMB is funded by the provincial and federal governments through the Sustainable Canadian Agricultural Partnership (S-CAP) and other funders.