Event
Protein Summit Series
OVERVIEW
Exploring Manitoba’s Sustainable Protein Advantage Action Framework
The Summit Series is a series of events hosted by ProteinMB, designed to foster collaboration, drive innovation, and accelerate progress across the sustainable protein ecosystem. Each summit convenes industry decision-makers, researchers, entrepreneurs, and policymakers to align on bold actions that advance the Manitoba Protein Advantage Action Framework.
These sessions offer more than just insight—they spark meaningful dialogue and real change. Each event zeroes in on a strategic area of the Manitoba Protein Advantage Action Framework, pairing expert-led presentations with interactive discussion and high-impact networking. Whether you’re in production, processing, policy, or branding, you’ll find a valuable space to contribute and connect.
Our first event in the series launches September 17 and will explore the strategic area of Branding, Communication & Marketing focusing on Public Trust—a vital pillar in building global trust in sustainable protein from Manitoba. Attendees will gain practical insights on market positioning, reputation building, and communicating sustainability to buyers and consumers.
Why the Summit Series?
The Manitoba Protein Advantage Action Framework outlines 10 strategic areas essential to building a sustainable, competitive protein ecosystem.
Each Summit Series session is designed to explore one of these areas, bringing together diverse voices to spark dialogue, share solutions, and build momentum across the value chain.
At a glance, the 10 strategic areas are:
- Sustainable Protein: Industry (SP) – Manitoba produces quality, diverse, and increasingly sustainable protein.
- Branding, Marketing & Communication (BM) – A trusted brand builds value, inspires action, and positions Manitoba globally.
- Soil, Ecosystems & Biodiversity (SE) – Healthy, productive ecosystems are the foundation of sustainability.
- Measurement, Monitoring & Verification (MMV) – Tracking and adjusting activities ensures lasting impact.
- Working Together (WT) – Cross-sector collaboration drives meaningful, united progress.
- Information & Knowledge (IK) – Access to relevant, reliable information fuels smart decisions.
- Enabling Policy & Infrastructure (PI) – Supportive systems accelerate innovation and growth.
- Innovation (IN) – Ideas and technologies that lead to competitive, impactful outcomes.
- Finance (FI) – Strategic investment supports long-term success.
- Workforce (WF) – A skilled workforce powers innovation across the protein sector.
Each session moves the needle. Don’t miss your chance to shape the future of Protein
What Topics Will be Covered?
Each event in the series focuses on a distinct element of the protein value chain. Sample topics include:
- Plant and Animal Innovation
- Processing and Value-Addition
- Sustainable Practices
- Workforce and Skills Development
- Trade and Investment Opportunities
This targeted approach ensures every session delivers sector-specific value and insight.
Why Attend?
By attending the ProteinMB Summit Series, you will:
- Connect and network with leaders from across the sustainable protein ecosystem
- Learn from expert speakers sharing the latest advancements
- Contribute to shaping Manitoba’s sustainable protein future
- Gain insights that drive innovation, competitiveness, and economic growth
If you are part of industry, research, policy, or community development, this is your opportunity to sit at the table where big ideas become real impact.
Who Should Attend?
Whether you’re a producer, processor, investor, policymaker, or academic, this series is for you.
The Summit Series is designed to connect everyone involved in the protein ecosystem from branding, marketing and communications to protein processors to policy makers.
How Can I Participate?
Participation options vary by event. You can attend in person, sponsor a session, or partner as a co-host.
DATE
September 17, 2025
October 2025
November 2025
TOPIC
Branding, Marketing & Communications
Measurement, Monitoring and Verification
Soils, Ecosystems and Biodiversity