Event
Protein Summit Series
OVERVIEW
Exploring Manitoba’s Sustainable Protein Advantage Action Framework
The Summit Series is a series of events hosted by ProteinMB, designed to foster collaboration, drive innovation, and accelerate progress across the sustainable protein ecosystem. Each summit convenes industry decision-makers, researchers, entrepreneurs, and policymakers to align on bold actions that advance the Manitoba Protein Advantage Action Framework.
These sessions offer more than just insight—they spark meaningful dialogue and real change. Each event zeroes in on a strategic area of the Manitoba Protein Advantage Action Framework, pairing expert-led presentations with interactive discussion and high-impact networking. Whether you’re in production, processing, policy, or branding, you’ll find a valuable space to contribute and connect.
Our first event in the series launches September 17 and will explore the strategic area of Branding, Communication & Marketing focusing on Public Trust—a vital pillar in building global trust in sustainable protein from Manitoba. Attendees will gain practical insights on market positioning, reputation building, and communicating sustainability to buyers and consumers.
Why the Summit Series?
The Manitoba Protein Advantage Action Framework outlines 10 strategic areas essential to building a sustainable, competitive protein ecosystem.
Each Summit Series session is designed to explore one of these areas, bringing together diverse voices to spark dialogue, share solutions, and build momentum across the value chain.
At a glance, the 10 strategic areas are:
- Sustainable Protein: Industry (SP) – Manitoba produces quality, diverse, and increasingly sustainable protein.
- Branding, Marketing & Communication (BM) – A trusted brand builds value, inspires action, and positions Manitoba globally.
- Soil, Ecosystems & Biodiversity (SE) – Healthy, productive ecosystems are the foundation of sustainability.
- Measurement, Monitoring & Verification (MMV) – Tracking and adjusting activities ensures lasting impact.
- Working Together (WT) – Cross-sector collaboration drives meaningful, united progress.
- Information & Knowledge (IK) – Access to relevant, reliable information fuels smart decisions.
- Enabling Policy & Infrastructure (PI) – Supportive systems accelerate innovation and growth.
- Innovation (IN) – Ideas and technologies that lead to competitive, impactful outcomes.
- Finance (FI) – Strategic investment supports long-term success.
- Workforce (WF) – A skilled workforce powers innovation across the protein sector.
Each session moves the needle. Don’t miss your chance to shape the future of Protein
Why Attend?
By attending the ProteinMB Summit Series, you will:
- Connect and network with leaders from across the sustainable protein ecosystem
- Learn from expert speakers sharing the latest advancements
- Contribute to shaping Manitoba’s sustainable protein future
- Gain insights that drive innovation, competitiveness, and economic growth
If you are part of industry, research, policy, or community development, this is your opportunity to sit at the table where big ideas become real impact.
How Can I Participate?
Participation options vary by event. You can attend in person, sponsor a session, or partner as a co-host.
What Topics Will be Covered?
Each event in the series focuses on a distinct element of the protein value chain. Sample topics include:
- Plant and Animal Innovation
- Processing and Value-Addition
- Sustainable Practices
- Workforce and Skills Development
- Trade and Investment Opportunities
This targeted approach ensures every session delivers sector-specific value and insight.
Who Should Attend?
Whether you’re a producer, processor, investor, policymaker, or academic, this series is for you.
The Summit Series is designed to connect everyone involved in the protein ecosystem from branding, marketing and communications to protein processors to policy makers.
Public Trust Summit (Branding Marketing and Communications) - September 17, 2025
Building Trust and Positioning Manitoba’s Protein Advantage
The first ProteinMB Summit, launching September 17, will focus on one of the most critical pillars of the Manitoba Sustainable Protein Advantage Action Framework: Branding, Marketing & Communications.
A strong brand builds confidence, attracts investment, and inspires consumer trust — all essential to growing sustainable protein in Manitoba and competing globally. This summit will explore:
- How to develop messaging that builds trust with consumers and buyers
- Proven approaches to position Manitoba’s protein as a high-quality, sustainable choice
- Communication strategies to showcase innovation, traceability, and environmental stewardship
- Insights into building a unified, recognizable brand that strengthens market opportunities
Hear From Experts in Building Public Trust and Branding:
9:35am – Session #1: Growing Trust. Communicating Passion & Shared Values.
Presenting Company
In a time when consumer confidence in the food system is declining, trust is no longer a concept, it is a strategic imperative.
Public Trustworks joins us at the ProteinMB Summit Series Launch Event to outline our opportunity to earn and maintain Public Trust for building a prosperous sector.
In their session, we’ll explore how organizations across the agri-food value chain can communicate their efforts to produce sustainable food, demonstrating to Canadians and our food/ingredient customers that Manitoba’s Food System is a system they can trust to deliver healthy, safe, affordable food in a way that reflects short- and long-term sustainability and global competitiveness. This section offers strategic insights and practical tools tailored to today’s agrifood trust landscape.
Expect to gain:
- A shared understanding of public trust and its role in agri-food success
- Tools to assess trust levels and communicate progress credibly
- Insights into how trust drives competitiveness and public support
- A common starting point for collaboration throughout the Summit
- A common roadmap for collectively impacting perception of our industry
Public Trustworks is a specialized strategic consulting communications firm, focused on gaining and maintaining public trust in the Agri-food industry.
Working within the agri-food sector for over a decade, Public Trustworks brings a pragmatic strategy-forward approach to solving Social License communication challenges facing the agri-food community and businesses.
www.publictrustworks.com // LinkedIn
10:40am – Session #2:
AGENDA
| 9:00am – Welcome and Housekeeping – Jillian |
| 9:10am – Opening Prayer – Grandmother Helen |
| 9:20am – Greetings from the Province of Manitoba |
| 9:30am – Remarks from SP Board Representative |
| 9:35am – Growing Trust. Celebrating Commitments & Shared Values – 6P Marketing/Public Trust Works |
| 10:20am – Coffee and Networking Break |
| 10:40am – Canadian Centre for Food Integrity Presentation |
| 11:25am – Deep Dive – BMC Strategic Area – ProteinMB Facilitators |
| 12:25pm – Closing Remarks – Jillian |
| 12:30pm – Networking Lunch |